Pitch Feature

Digital ad fatigue and rising CAC are pushing platforms like Flipkart, Amazon and Myntra to pivot from ads to content, building trust, communities, and new...

In his first interview as the Chairman of the ABC, Karunesh Bajaj, EVP – Marketing & Exports at ITC, outlines his vision, priorities, and plans...

The GST adjustments have brought a renewed sense of optimism among advertisers to align budgets for maximum impact; clients will also be more inclined to...

Charlton D’Silva, Global CEO of Publishers Internationale, spoke to e4m about partnership with The New York Times, the opportunities it offers Indian advertisers, and more

Nike flips its iconic “Just Do It”. The swoosh has shifted from a command to a question, and in that lies its boldest play yet....

His family and employees will carry the Group forward in respect and continuity of these values, the company said

IPO fund raise to pay Rs 34 crore towards the acquisition

The company has also allocated Rs 4 crore to establish a short-form content production hub powered by AI

The consultancy expects AI-driven models to become a core part of its differentiation in the coming years

As per some industry heads, the withdrawal of the gaming apps could shave off 10-15% of ad volumes compared to earlier editions of Asia Cup

The tech giant, however, faces strict limits on search contracts and data sharing

From mirrored floors and 3D illusions to playful storytelling and AR-led activations, August’s outdoor campaigns showed that OOH today is about experiences, not just visibility.

NBDA has written a letter to Finance Minister & Chairperson, GST Council, Nirmala Sitharaman highlighting critical concerns emerging from the current GST regime

With attention spans shrinking and audiences craving authentic, shareable formats, short videos have emerged as a powerful medium of cultural expression

In her new role, Sanon will advocate for the rights and well-being of women and girls

Kokoro Bharat also unveiled its first AI-made audio-visual to celebrate the milestone, with lyrics penned by co-founder Nupur Sharma

Cross-functional expertise to help GCCs attract top talent and strengthen reputation

Several brands in FMCG, fashion, beauty, jewellery, tiles, and electrical goods are feeling the pinch with the 50% tariff coming into effect, say experts.

Experts say ad rates have also climbed 10–15% in pockets where farm-linked consumption is booming.

The quarter also underscored a clear divergence between regional and English-language publishers

Amaresh Jena, Chief Marketing Officer of Pramerica Life Insurance, shares how the brand is shaping trust, relevance, and growth in an industry defined by long-term...

Industry observers say X may see selective growth as it caters to categories tied to real-time info; suggest stronger brand-safety

Stakeholders warn that unencrypted, non-addressable growth of the platform distorts competition, fuels piracy & undermines regulatory intent, even as Prasar Bharati defends its free-to-air mandate

Within Digital, social media alone is projected to take 40–45%, while YouTube captures 20–22%, and the rest is spread across regional OTTs, digital news, apps,...

While industry heads acknowledged Q1 as a challenging quarter with an unexpected weak summer & subdued consumer demand, they remain cautiously optimistic about the year...

Myntra will operate through a dark-store-led fulfillment model in the city

Unlike FMCG or entertainment brands, BFSI operates in a sector defined by regulation and trust. A misplaced tweet or meme could invite not only backlash...

Guest Column: Rajiv Dubey — Vice President, Head of Media, Dabur India, on how the advertising landscape has changed, and his vision for a 'future-ready'...

Industry experts say deal values have risen by 15–25% as brands push bigger budgets into creator-led campaigns.

DCODE is a digital marketing playbook designed to serve as a compass for professionals navigating India’s ever-changing digital landscape

The study highlights how some trophies transcend their physical form to become cultural markers of excellence, national pride, and collective memory

The theme of the third edition of the conference is ‘Beyond the Transaction: Building a Legacy of Values’

The company’s market capitalisation has also dropped to ?10,436.46 crore, sharpest single-day drop since May 9

The Dentsu India-IWMBuzz partnership builds on the success of last year’s inaugural India Gaming Report

India is at a crossroads between regulation and prohibition, as the ban on real-money gaming apps promises user safety but threatens jobs, ad revenue, and...

While IOAA claims Roadstar has the backing of AAAI, the latter maintains the verdict is pending

This Bill encourages e-sports and online social games while prohibiting harmful online money gaming services, advertisements, and financial transactions related to them

Industry voices agree that a uniform & simplified GST regime would ease compliance and improve cash flows

Cost-cutting on pagination and circulation boosted ad profits, but advertisers may be left in the dark

By criminalising real-money gaming and its promotion, the Bill threatens one of the fastest-growing sources of India’s advertising economy.

By giving users the power to prioritize trusted publishers in search results, Google aims to blend algorithmic curation with personal choice

Driving this momentum is the rise of ad-supported and hybrid models, which are steadily expanding the reach of both CTV and OTT platforms

Taking charge as AAAI President, Srinivasan K Swamy defends the ad industry against regulatory scrutiny, arguing that CCI is overlooking the layered processes shaping media...

OpenAI has updated its most recent model to include warmer responses, new settings, and compatibility for legacy models, following user feedback

In response to user annoyance and subscription threats, OpenAI has restored GPT-4o

The investment will enable Goldi Solar to expand its production

Connect Digital offers to fuse audience intelligence, AdTech and creative innovation on a single platform

Sources say Council members are skeptical of the traditional door-to-door model. Some argue that housing societies have become far more restrictive post-Covid, making surveyor access...

Market analysts say GenZ consumers are now co-creators of culture; brands are catering to their values and aspirations, and this reflects in the media mix

As AI reshapes the advertising landscape, global players see heavy losses on Wall Street, but will India’s fast-growing digital ad market continue to offer crucial...

Industry insiders say scarcity isn’t the only reason. Many creators are intentionally keeping their feeds organic to build trust

Scrutiny could address price opacity and push diversification in the country’s programmatic ad market, say industry experts

hile festive demand and domestic consumption may soften the blow, experts warn that sustained tariffs could slow advertising momentum, with export-heavy sectors bearing the brunt.

Shorter tenures, rising pressures for measurable growth, and evolving expectations are redefining the CMO role as companies demand leaders who can balance creativity, data, and...

Harshdeep Chhabra, Global Media Head of GCPL, outlined the company's revamped media and advertising strategies that have propelled it to become India’s fifth largest advertiser...

Radico Khaitan teams up with Shah Rukh Khan, Aryan Khan, and Nikhil Kamath to launch D’YAVOL Añejo, marking its bold entry into India’s growing premium...

Google has not put Chrome up for sale and has indicated it will fight any forced separation, warning that it could undermine user security and...

Amit Sadh Joins National HIV Awareness Campaign with NACO & Ministry of Health

Bajaj Consumer Care has posted 8% year-on-year increase in consolidated revenue from operations to Rs 267 crore

Brands reinventing marketing strategies to cater to thoughtful gifting, to create participatory experiences and build cultural connections

Gupta was speaking at ‘50 Days to Go’ event for the ICC Women’s Cricket World Cup 2025 in Mumbai

From last-minute briefs to payment delays, creators share what’s going wrong — and how both sides can make it work

Indian creators are no longer waiting for brands to cast them in campaigns

Platform’s $1.8B ad revenue forecast for 2025 sparks interest from Indian tech, real estate, and entertainment marketers.

Marquee brands revisit agency ties as big-budget, integrated pitches dominate the second half of 2025

Ad spend cuts by some players reflect smarter, targeted marketing – not a pullback, say experts

With SMBs accelerating their digital transformation, and e-commerce spending expected to surpass $140 billion in 2024, the challenge for young brands isn’t just visibility; it’s...

The programme is part of the Google News Initiative and aims to equip editorial teams with tools and workflows that use AI

The National Green Tribunal has sought answers from the Central Pollution Control Board and Delhi Pollution Control Committee on a petition by the Citizens Foundation

At the e4m Health and Wellness Marketing Conference 2025, Manish Anandani, in a keynote session, emphasised that meaningful brand impact goes beyond product features

Rasika Prashant, Co-founder & CMO of Tata Soulfull, took the stage at e4m Health and Wellness Marketing Awards to share her insights on “building a...

Creators like Neha Nagar, Apoorva Mukhija and Sahiba Bali are topping brand charts by building trust, community, and niche relevance

When self-regulation fails, the government has little choice but to step in with executive action, say experts

Speaking at e4m Health and Wellness Marketing Awards, Anupam Katheriya, CEO of Cholayil and Director of Medimix, said trust, not just ads, drives consumer choices...

As of July 2025, 1500-1700 GCCs are active across India, according to industry estimates

Google’s shoppable ad tiles marry product discovery with performance marketing

From floating holograms and robotic arms to dual screen illusions and mobile-synced digital triggers, OOH players say the medium has broken free of the constraints...

The matter originated from an inquiry initiated by the CCI in November 2020, focusing on Google’s billing methods within the Play Store

Dating apps are now marketing heartbreak, using breakup-themed campaigns to tap into Gen Z’s focus on self-care and emotional growth

The government will select winners based on originality, creativity, and relevance to the theme

Platforms blocked for streaming sexually explicit content without compliance; emergency powers invoked under IT Act

At e4m Health & Wellness Marketing Conference 2025, Cipla Health MD urges marketers to rethink strategies, puts spotlight on middle-class boom and missed opportunities

The ASA banned a Marks & Spencer ad for breaching social responsibility codes amid growing scrutiny of harmful beauty standards

Investor consortium includes VCs, ex-CXOs, ex-CMOs, and leading angel investors across categories

MIB report reveals shifting funding patterns across India’s public and private broadcast ecosystem

From simplifying finance to building community trust, brands in the banking, financial services, and insurance space are using content as a long-term differentiator.

Focus on AI, Media & Healthcare Sharpens as Margins Stay Resilient

Frank Melloul, Chairman of i24NEWS shares insights on journalism in conflict zones, balanced storytelling, disinformation, and the future of TV news

From freelancers to steady gigs, video editors and behind-the-scenes talent are redefining the digital content landscape, some earning up to ?15 lakh a month

From EV launches to a digital-first reset, Singh exits Tata Motors CV unit to explore new career frontiers

How Indian creators are transforming global events into lifestyle moments for the cricket-first generation

Elon Musk’s EV giant makes a high-voltage debut, but roadblocks around pricing and infrastructure remain

Festive season worries grow as marketers face SEO chaos and unpredictable visibility

Creators can still earn from AI and repurposed content, if originality and value are added, says platform

Experts say it’s no longer about choosing between platforms, but about mastering how they work together to drive reach, engagement, and results.

The company has reported a total income of Rs 41,967.5 crore for FY25, marking a nearly 9% increase over FY24

The company reported a modest 3% growth in consolidated revenue from operations

For three years, Prasar Bharati will produce and broadcast all international and national handball events on DD Sports, Waves OTT and other PB platforms

After the deal, control of the company will shift to Multiples Private Equity

Prada’s collaboration puts centuries-old Kolhapuri craftsmanship on the global map, with Indian artisans stepping into the luxury spotlight

Every day has been a new experience, shared Rohit Jawa, the outgoing CEO & MD of HUL, in an emotional note on LinkedIn

Aditya Babbar, VP and Head of Product Marketing & E-commerce Business at Samsung Mobile India, told e4m that the company is doubling down on experience-led...

Marketers across India are tapping nostalgia, regional trends, and rainy-day cravings to turn showers into sales

With upwards of 600 million online shoppers and doorstep deliveries now a daily ritual, packaging has transformed from passive wrapper to active media real estate

Experts suggest that introducing multiple players in a market already under financial strain could stretch resources thin, compromise data integrity, and ultimately prove commercially unviable

Skitvertising is the internet’s smoothest soft-sell. It feels authentic, especially when it’s delivered through the voice of a creator that audiences already trust

Raunaq Sahni, aka Monkey Magic, gained 2.5 lakh followers in 30 days by travelling from Kashmir to Kanyakumari—proving hustle and heart can beat paid promotions

Netizens say the bag reflects an intersection of street culture and designer obsession

According to an industry estimate, today, nearly 30% of Gen Z and millennial users worldwide start their online journeys directly in AI tools like Open...

Priya Nair was most recently President of Unilever’s global Beauty & Wellbeing division; her leadership roles span across categories - detergents, deodorants, oral care, and...

According to brand experts, these creators are no longer just amplifiers. They’re the starting point of product discovery and trust

In its unusual trading update, the agency cites macro pressures and decline in new business

Industry leaders say WPP's restructuring signals unified leadership and clearly defined client solution leads, makes the process more streamlined, and is a timely shift

Under the new rules, channels that rely heavily on AI-generated voices without substantial human commentary will risk losing their monetization privileges under the YouTube Partner...

Shubman Gill, whose popularity skyrocketed after the double century in England, has already struck a deal with Oakley and experts say many more brands will...

With AR filters, QR codes, and user-generated content, snack brands are engaging Gen Z and millennials in new, fun ways

Sanjog Gupta joins ICC as CEO from JioStar with over two decades of diverse experience and a reputation for transforming how sports are viewed and...

Atish Negi, Category Lead – Vitamin & Mineral Supplements, Haleon ISC shares the brand’s journey in India, driving education, reinforcing its science-first positioning and more

The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts

Marketers, industry watchers see AI overviews as an opportunity to insert machine-readable, structured content in Search results

From mCaffeine’s Powdered Coffee Body Scrub to Laneige’s Lip Sleeping Mask, brands are seeing user reviews building early momentum and triggering ripple effect of results...

For decades, cricket monopolised ad budgets and brand love in India. But that monopoly is fading fast. From javelin, fencing to chess, a new branding...

In an internal mail, Prasanth Kumar, CEO - GroupM South Asia, shared insights into the transformation of GroupM’s brand identity to WPP Media

According to media reports, ‘Habubu’ may be part of the ‘Rewind’ theme being planned for Bigg Boss 19, hosted by Salman Khan

As per Noida officials, several advertisers have shown early interest and campaign rollouts are expected to begin by mid-July

The Google AI Pro subscription, priced at Rs 1,950 per month in India, provides access to Veo 3 as well as other AI features

The Bengaluru-based startup is targeting a listing in the September-October 2025 window

They will provide ongoing guidance and support to the Mythik management team

According to reports, a Patanjali advertisement, featuring founder Baba Ramdev, questions the authenticity of other Chyawanprash products in the market

Brands are increasingly looking to build relevance and trust in tier markets with the help of regional storytelling and sub-campaigns

Despite a decline in topline revenue, BBDO India saw a 61% increase in other income

The ‘Sabse Pehle Life Insurance’ campaign has been mentored by ad veteran Piyush Pandey

Lifebuoy teams up with Shah Rukh Khan for a fresh yet familiar update, shifting from germ protection to skincare

Amit Syngle, MD & CEO of Asian Paints, speaks about the recently launched consumer-first initiative, Tractor Emulsion Varnamaalai in Tamil Nadu and why they chose...

With trust seemingly shifting from editorials to individual voices, media planners say it is time to add value through information via genuine advocacy and not...

Market watchers say influencer agencies are falling for templated strategies and not category-wise adoption; creators call for collabs that that fit naturally

Apart from amplifying OOH advertising, large-scale religious events are pushing brands to treat these gatherings as part of their annual calendar for rural marketing

This beats ‘Squid Game Season 2’s’ 68 million views in four days and marks the biggest series launch for a non-English title on Netflix

ZEEL’s July 10 shareholder vote on promoter fund infusion is crucial. Experts say backing it is key, as fresh capital will help Zee compete with...

MV Shreyams Kumar, President of INS and Managing Director of Mathrubhumi, speaks to e4m on charting the road ahead for India’s print industry

A new wave of style-conscious youth in tier cities is driving demand for trendy menswear, pushing brands to expand, go omnichannel and create culturally relevant...

As more Indian brands pour resources into digital-first strategies, organic visibility on Google has become the equivalent of high street real estate

Prada’s version of the footwear is priced at over Rs 1 Lakh, while Kolhapuris are widely available in Indian markets such as Delhi’s Lajpat Nagar...

Actor and filmmaker Aamir Khan on why promotions must emerge from the soul of a film

The company has reported a net profit of Rs 1,436.81 crore, growing 8.5% from Rs 1,323.66 crore in the previous year

From turning down crores in OTT to championing inclusive narratives, Aamir Khan opens up on ‘Sitaare Zameen Par’, approach to endorsements & walking the path...

Gen Z is digitally native, mobile-first, and attention-fragmented, and gaming is one of the few mediums where they are fully present, engaged, and expressive, say...

As per industry estimates, India now has over 1,000 digital-focused agencies, up from just about 50 in 2011

Once weighed down by the collapse of its merger with Sony and growing scrutiny over leadership, ZEEL is now attempting a strategic reset: a sharper...

McDonald’s USA and Krispy Kreme have announced they will wind down their partnership in July 2025

A nationwide poll conducted by Quizzly.ai post the AI plane crash nds that only 1 in 5 respondents still feel completely safe flying

The latest Instagram update will allow public content from accounts to appear in search engine results, giving influencers greater visibility beyond the platform

The company said it will also remove livestreams that feature children without adult supervision, as part of a move to minimise risks to minors online

According to the company, neither Meta nor WhatsApp can access the content of the messages or the summaries

FAST is also becoming a magnet for advertisers in categories hungry for regional penetration; think FMCG, auto, and regional ecommerce, say experts

Print helps brands showcase line-ups and collections in an effective, immersive way; migration of readers from rural to urban areas adds to print’s value, say...

Despite the widening losses, Tata Play managed to cut its net debt to ?3,445.60 crore in FY25 from ?4,010.21 crore the year before

'With this positioning, we aim to inspire both seasoned and aspiring poker players', says Joydeep Mukherjee, CMO at Deltatech Gaming

As of March 2025, the number stood at 56.92 million, marking a drop from 58.22 million in December 2024

The merged entity cannot engage in collusion or coordination to divert advertisers from media publishers based on political ideology, the FTC order states

BARC’s shift to weekly ratings from June 2025 is being welcomed by advertisers and planners, who say it allows faster campaign decisions, sharper targeting, and...

Ramakrishnan Gopalan, CPO – India and South Asia, Visa, explains how the brand is expanding its reach among digitally savvy, upwardly mobile Indians beyond the...

The move has been met with widespread approval from the industry that has long criticised the rolling average method for its inability to react the...

As global players exercise caution, India's advertising industry is likely to feel a domino effect, say some industry watchers; others are hopeful of recovery from...

Marketers apprehensive of the prepaid model say the approach doesn’t improve marketing outcomes and comes with payment recovery risks; others opine the idea ts well...

Gunjit Jain, Executive Vice President of Marketing at Colgate-Palmolive India, talks about their Oral Health Movement, & more

Ad land experts say while purpose-driven campaigns are being shaped more by storytelling than by strategy, there is need for sustainability to be at the...

Insiders attribute the stagnation to a lack of sustained interest among a section of broadcasters

By the end of 2026, it intends to fully automate ad campaigns across Facebook and Instagram

With Fred Smith's passing, the logistics world loses its original pilot

The company plans to renew its focus on FTA channels and monetise CTV; ZEEL is also working on building tailored solutions for brands

Crompton Greaves Consumer Electricals reported a 27.7% rise in net profit, reaching Rs 564.08 crore for the year

Forbes announced the World’s Most Inuential CMOs List for 2025 at Cannes where the Cannes Lions International Festival of Creativity is currently being held

Havas Media will continue to support Wolverine Worldwide’s media strategy across North America and key international markets

Mob Scene will retain its leadership team under co-founder and CEO Tom Grane

In the past week, Tata Play and Airtel Digital TV dropped Sony and Zee channels from base packs over tariff disputes tied to TRAI’s NTO...

Under the Competition Act, firms that are first to disclose their involvement in any such practice may receive up to 100% immunity from penalties—provided they...

With fresh capital and growing viewership, local streamers like STAGE, Chaupal, and Flick TV are redefining the OTT playbook

Whether it’s a short clip, a multi-minute vlog, or even a livestream, the content gets funnelled into the Reels format

Speaking on ‘Uncapped’ podcast, Sam Altman shared that no one has accepted the offers

Once a back-end network optimization trick to avoid latency spikes and bandwidth black holes, traffic shaping has now become a strategic weapon in the war...

Startups raised $1.14B across 98 deals in May—a sharp 53% rebound from April’s funding slump of $745M. Yet, May recorded the second-lowest funding for the...

Rath Yatra's cost-effectiveness in reaching rural, small-town audiences has drawn brands across categories - FMCG, digital payments, insurance, beverage - with purposeful participation, note experts

Nowadays, with 20 to 100 influencers involved in a single campaign, it's critical to evaluate fit, authenticity, and relevance from among millions of potential creators,...

Apart from being budget-friendly, marketers are latching on to micro-series as it builds daily cultural relevance with regional audiences, particularly for fashion & FMCG brands,...

As the digital economy matured and user acquisition costs shot up, OEMs found themselves in possession of the rarest kind of advertising real estate: native,...

CTV and YouTube are largely serving as complementary brand objectives, but the measurability of platforms is a differentiator in some cases, note experts

Since advertisers now have the luxury to tweak their messaging at different times of the day, brands should leverage real-time data and modify their campaigns,...

Google’s latest AI tools—Veo, Gemini, and Project Astra—are set to transform marketing by replacing traditional content creation & customer journeys with personalized, AI-driven experiences

It’s no surprise that emotional commerce is resonating most with D2C brands, whose strength lies in building direct, personal relationships

Brand experts suggest the need to move beyond SEO and optimize AI summaries; GEO has the potential to level the field but without transparency and...

According to media buyers and experts, TV ad rates are currently pegged at around Rs 15 lakh for a 10-second slot, while digital (OTT) advertising...

According to Ormax Box Office Report 2024, Hindi cinema’s box office collections plummeted from ?5,380 crore in 2023 to ?4,679 crore in 2024 — a...

Radio players attribute this to reasons like diversifying from a traditional set-up to multimedia entertainment enterprise & creating deeper audience engagement via content optimization and...

The io device, if it lands as projected, is unlikely to change the game overnight but will quietly gain attention and brands that adapt earliest...

Speaking at e4m Golden Mikes 2025, Josy Paul, Chairman and Chief Creative Officer of BBDO India, said that good radio advertising isn’t an interruption but...

comedian Kunal Kamra and Alt News co-founder Mohammed Zubair also named in the suit for sharing ‘defamatory’ video

As part of this strategic alliance, Pratilipi and RKF will jointly identify stories from Pratilipi’s platform, coinvest in their development, and collaboratively pitch and produce...

While some creators and legal experts say procedural gaps have created confusion in recent infringement cases, others stress that giving credit where due is also...

From billboards in Free Fire to branded character skins in BGMI (Battlegrounds Mobile India), in-game advertising is now a full-fledged playbook move